It is crucial that you display your survey to the right people. The better you segment your visitors, the higher your response rate will be. It's worth targeting each survey at only those of your visitors who are likely to contribute meaningfully. You can use targeting for many reasons:
Inquire about a specific page on your website;
Identify why your visitors are bouncing and not converting;
Target your surveys after specific actions on your website;
Target your surveys only to a group of users depending on their attributes, cookies, language, and many more;
Trigger your surveys on a specific frequency to ensure continuous feedback.
In this article, we'll show you the targeting options. If you need help with creating your survey, check out the previous steps:
Go to the Target tab
To set up targeting conditions, go to the Edit > Target section of your survey.
The Target tab consists of three subsections, which we'll describe in more detail below.
Under the Triggers sections of your website survey settings, you can define Where and When you'd like to launch your survey. This way, you can ensure your surveys are triggered only on the most relevant locations and moments.
Where should the survey appear
Lets you manage the URLs the survey should be displayed on. You can trigger surveys under the following conditions:
On all pages
On only certain pages
You can include or exclude pages simultaneously and set up different conditions based on different parameters.
Learn more: Where should the survey appear.
When should the survey appear
By setting up the moments your visitors will see your surveys, you can ensure that you reach your customers only at the most relevant point of their visitor journey. For instance, you can use exit-intent surveys to find out why visitors are bouncing or not converting or run surveys only on particular pages on your website, like the cart page or checkout page.
Learn more: When should the survey appear
In the Audience tab, you can create user segments based on various parameters like the number of visits, visit source, language, attributes, and many more. Include filters you'd like to segment your audience.
You can add up to 50 filters to one audience.
Attributes: This enables you to target your users with the information you already know about them. Such as plan, demographics, department... Make sure to add attributes to your tracking code before selecting this option. You can add up to 50 attributes to the filter.
Cookies: Enables you to include or exclude visitors based on cookies. Read more about targeting based on cookies.
Login Status: This option allows you to target surveys either to logged-in users or unknown visitors. If you want to use it, you need to enable ID tracking.
Language: Trigger your surveys based on your respondent's browser language.
Device: Target your surveys based on which device they are viewed from, desktop or mobile.
Tags: This allows you to target visitors who have seen or interacted with your previous surveys so you can build personalized experiences for your respondents.
Visit frequency: Include or exclude users based on how many times they've visited your website.
Visit source: Target visitors who are coming from different sources.
Visit depth: Target visitors based on the number of pages they have seen in the current session.
Visited URLs: Target only a group of visitors who have visited specific pages before.
You can additionally target your surveys only to a percentage of your traffic.
📌 If you have two or more audiences enabled, we trigger the surveys to all enabled audiences, which means a visitor who matches the conditions of one or the other audience will see the survey.
Under the Frequency tab, you can pick the frequency with which you'd like to show your survey.
You can set up different behaviors based on your users' interaction with your survey.
Show the survey again, but during the next visit to the website: If your visitor moves on to another page without closing or responding to the survey, it will disappear and only appear when the user enters your website again.
Continue showing the survey until the user responds or closes it: Visitors will still see the survey when they move on to another page until the visitor responds to the survey or closes it.
Never show the survey again: Visitors will see the survey once when the targeting conditions match. If they move to another page, respond, or close the survey, they will not see it again.
If your visitor has responded to the survey, you can either choose to never show the survey again, or, on some of the paid plans, set up a recurring survey condition to let your visitor be able to retake the same survey at specific frequencies; instantly, daily, monthly, weekly, or quarterly.
Integrate your survey with your website optimization tool:
Send survey responses to Google Analytics as events to create custom visitor segments.
Associate survey responses with FullStory recordings and uncover the whys and wherefores of feedback you receive.
Save survey responses as Segment events and further send them to other destinations, use Segment-based data for detailed analysis.
Enable Slack integration to notify your team and act on feedback in real-time.
Run multilingual surveys
Try our automatic translations feature to show your respondent's surveys adjusted to their browser language and increase the response rate.