Targeting your surveys based on where your visitors come from enables you to gather insights about specific visitors and their needs, depending on their traffic source.
You can gather information from visitors who came to your website directly, from a different website, a search engine, or a campaign (ads, UTM mediums, UTM source, terms, or campaign names).
Set up targeting based on traffic source
1. In your Website or in-product survey, go to the Audience tab, click +Add audience and choose the audience type:
2. Give your audience a name and click Create Audience. Then, click Add filter and pick Source under Visit properties:
3. Here, pick whether you'd like to include or exclude the users with a specific visit source:
4. Pick the source of visit you'd like to filter, and click Create Audience:
Types of sources of visit
There are four types of visit sources that you can use to define your survey's Audience:
1. Directly
They came to your website either by typing the URL in the search bar or from a bookmark.
2. From a different website
Ether generally or from a specific page. It’s especially useful for tailored and contextual questions. You can specify the referrer source by URL conditions.
If you'd like to add more websites, click + Add another page.
3. From a search engine
They have found your website after they searched for something on Google, Yahoo, etc.
4. From a campaign
Target visitors based on a UTM parameter: Source, Medium, Campaign name, Content, or Term.
We count visited URLs based on Session Storage, which only maintains data while the session is active, typically as long as the browser or tab is open. Once the visitor closes the tab or the browser, session storage data is deleted.
💡 You can also add more filters to a specific audience by clicking Add filter.
❗️Remember! You have to enable the audience to display the survey properly!
📌 If you have two or more audiences enabled, we trigger the surveys to all enabled audiences. Keep in mind that a survey can use only one type of targeting:
a Visitors audience (frontend targeting) can’t be combined with Users or Manual audience (CSV upload) (backend targeting), while Users and Manual audiences can be enabled together.
Learn more in Set up an Audience for your Website or in-product survey.
Best practices
Combine filters
Add more filters to the same audience to narrow it down. For example, combine Source with Visited URLs to ask visitors from a campaign about the landing page they came to. See all available filters in Define your Website survey's audience by targeting based on visitor filters.
Choose when the survey appears
Pair the audience with a trigger, for example, show the survey after a delay or when someone is about to leave the page. Learn more in Adjust when you'd like to show your Website survey.
Not sure which audience type to pick?
📞 If you have any questions or need assistance - feel free to reach out to our team via chat or email: support@survicate.com.