You can use Google Analytics integration to combine your quantitative data – what users did, with qualitative data – what users said. It allows you to:
View every website survey answer as an event tracking;
Use responses collected through surveys to create custom segments of visitors in Google Analytics;
Collect and utilize valuable information in Google remarketing campaigns;
Analyze survey results deeply by segmenting visitors by the source of traffic and behavior.
To collect feedback and send it to Google Analytics, create a website survey from a template or start from scratch. Add your questions, choose your design, or use survey logic.
How to enable the integration
1. Navigate to the Connect tab of your Website or in-product survey, search for Google Analytics, and click on it to move on to the setup:
2. On the next page, click Connect:
❗️If your Google Analytics is installed on the website where a Website or in-product survey is shown to visitors and the survey is answered, then Google Analytics receives an event. It will work correctly if your Google Analytics code is installed on the same website as the survey or surveys from which you'd like to see events in Google Analytics.
❗️Clicking on Connect in the Integrations tab enables sending events to the Google Analytics account whose tracking code is on the webpage where the survey is displayed.
In Settings of this integration, you can choose if you wish to send Survicate data to all Google Analytics trackers or to chosen ones.
If you select Send data to manually specified trackers (advanced), you'll be asked to provide the tracker's Measurement ID. You can find it in your Google Analytics account.
Save the changes after making a choice.
How to send data from Survicate to GA on a survey level
1. Move to the Settings tab of the integration, in the survey's Connect tab:
2. Switch the position of the toggle Send answers to this survey as Google Analytics events. From now on, it will send data to your Analytics.
❗️Please note that you can also disable sending responses from text & comment fields to maintain more clear data.
Viewing your survey in Google Analytics 4
1. To see your survey data in Google Analytics 4, please go to Engagement > Events: Event name to analyze your survey's performance.
Moreover, the above statistics can be used for setting a custom time range in Engagement ➡️ Engagement overview.
2. You can also create your custom dashboard in Google Analytics to see survey data in the Explore tab.
❗️Keep in mind that Survicate only passes the information to GA4 about the successful form submission – none of the personally recognizable information is passed to the Google Analytics account, meaning that data from contact forms or custom attributes will not be visible in Google Analytics.
Viewing survey responses
Survicate sends survey answers to GA4 as event parameters. GA4 doesn’t show parameter values in standard reports by default.
1. To use them, go to Admin ➡️ Custom definitions and click Create custom dimension
2. Set:
Dimension name: you can name it however you wish, for example,
survey_answersScope: Event
Event parameter:
event_label
❗️ GA4 is case-sensitive — the event parameter name must match exactly.
Please remember that custom dimensions do not work retroactively - only new events after creation will include the parameter values. Additionally, GA4 needs up to 24 hours to populate them in reports.
3. To view the data, go to Explore ➡️ Free form and add:
Event name
Your custom dimension (e.g.
survey_answers)
You can also filter by the Survicate event name
4. Once registered, custom dimensions can be used in:
Comparisons
Audiences
Funnel analysis
Segmentation
Finding Google Analytics trackers in Google Tag Manager
1. You need to install the Google Analytics Debugger plugin to check the tracker name. Open your website, right-click, and choose Inspect. Then go to the Console. You will see the view below. Search for
Running command: ga("create", "UA-120625382-1", {name: "your tracker name", cookieDomain: "auto"})
Creating new tracker: (your tracker name)
2. After you find it, please copy and paste the tracker name (in this case, it's gtm1).
📞 If you have any questions about setting up Google Analytics integration - feel free to reach out to our team via chat or email: support@survicate.com.