You can use Google Analytics integration to combine your quantitative data – what users did, with qualitative data – what users said. It allows you to:

  • View every website survey answer as an event tracking;

  • Use responses collected through surveys to create custom segments of visitors in Google Analytics;

  • Collect and utilize valuable information in Google remarketing campaigns;

  • Analyze survey results deeply by segmenting visitors by the source of traffic and behaviour.

Table of contents:

  1. How to enable the integration

  2. How to send data from Survicate to GA on a survey level

  3. Viewing your survey in Google Analytics

  4. Finding GA trackers in Google Tag Manager

  5. Best practices

How to enable integration

Our integration works with Google Analytics and Universal Analytics, although we highly recommend using Universal Analytics!

1. Navigate to the Connect tab of your survey, search for Google Analytics and click on it to move on to the setup:

2. On the next page, click Connect:

How to send data from Survicate to GA on a survey level

1. Move to the Settings tab of the integration:

2. You have to switch the position of the toggle Send answers to this survey as Google Analytics events. From now on, it will send data to your Analytics.

❗️Please note that you can also disable sending responses from text & comment fields.

Viewing your survey in Google Analytics

1. To see your surveys in Google Analytics, you need to go to behaviour > Events.

2. You can view surveys on different levels. Please refer to the examples below.

  • Category level – by survey name:

  • Action level – survey question or behaviour (such as closing the widget and clicking the call to action):

  • Label level – visitor's answer, call to action content:

❗️Keep in mind that in the case of contact forms, Survicate only passes the information about the successful form submission – none of the personally recognizable information is passed to the Google Analytics account.

Finding Google Analytics trackers in Google Tag Manager

1. You need to install the Google Analytics Debugger plugin to check the tracker name. Open your website, right-click and choose Inspect. Then go to the Console. You will see the view below. Search for

Running command: ga("create", "UA-120625382-1", {name: "your tracker name", cookieDomain: "auto"})
Creating new tracker: (your tracker name)

2. After you find it, please copy and paste the tracker name (in this case, it's gtm1).

Best Practices

Create your website survey

To collect feedback and send it to Google Analytics, create a website survey from a template or start from scratch. Add your questions, choose your design, or use survey skip logic.

Set up your website survey's Audience and Triggers

From your Survicate Panel, you can choose who and how often will see your survey and decide on what URLs and when they should appear.

Here you can see our articles with step-by-step instructions on how to take advantage of all of Survicate's targeting options for website surveys.

Run exit-intent surveys to understand bounce rate

Learn how to trigger surveys when your visitors are about to leave the page and why your potential customers are not converting.

📞 If you have any questions on setting up Google Analytics integration - feel free to reach out to our team via chat or email: support@survicate.com

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