Mixpanel integration
How to send survey responses as user events to Mixpanel
Sergey avatar
Written by Sergey
Updated over a week ago

With Mixpanel integration, you can create a report allowing you to monitor results from active Website or in-product and Mobile surveys in your favorite analytics tool. You'll see survey responses appearing in Mixpanel as events triggered by your users.

  • survey responses are sent to Mixpanel as events in real time;

  • works with all survey types run by Survicate;

  • handy for people who use Mixpanel for collecting and analyzing data.

How to enable integration with Mixpanel

๐Ÿ“Œ Please note if you want to enable the integration on website surveys, you need to have Mixpanel API installed on your website before setting up the integration.

Navigate to Integrations, search for Mixpanel, and click on it to move on to the setup:

On the next page, click Configure:

You'll be taken to the Settings tab to provide the Project token from your Mixpanel account.

Please provide the token and click Connect.

After you collect new responses, you will see survicate_survey_answered event in Mixpanel.

It has the following event properties that you can use to filter your data:

type: Question type

survey_name: Name of the survey

question_name: Name of the question

question_introduction: Introduction message in the question

question_id: Unique ID of the survey's question

integrationID: Value is always "survicate"

answer: Answer given

Best practices

Create cohorts based on user satisfaction

Send CSAT or NPSยฎ responses to Mixpanel to create cohorts of either dissatisfied or satisfied users.

When done, you can track down the user activation, or user behavior among these groups to understand what made them answer that way.

Get a detailed view, behind qualitative feedback

Ask users for product, or feature ideas. Or simply allow them to pick one feature that should be built next.

Analyze results both in Survicate and Mixpanel to have a better understanding of the background behind feature requests.

Measure release performance

Ask users about their satisfaction with the release. Combine answers with the release, or application versions users use to get a better understanding of how each version of the application performs.

๐Ÿ“ž If you have any questions about setting up the Mixpanel integration - feel free to reach out to our team via chat or email: support@survicate.com

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