Targeting based on visitor frequency will let you target your survey depending on the number of times a visitor has visited your website or in-product. You can include or exclude your visitors based on their number of visits and show your survey only to a group of visitors for a personal website experience.
Common use cases include:
survey new visitors,
run chosen surveys only for your loyal customers,
survey your returning visitors.
Set up targeting based on visit frequency
1. In your Website or in-product survey, go to the Audience tab, click +Add audience, and choose the audience type:
2. Give your audience a name and click Create Audience. Then, click Add filter and pick Frequency under Visit properties:
3. Here, pick whether you'd like to include or exclude the users with a specific visit count:
4. Pick the number of visits your visitor had, and click Create Audience:
Visit frequency tracks the page where the Survicate tracking code is installed. We count visits based on Session Storage, which only maintains data while the session is active, typically as long as the browser or tab is open. Once a visitor closes the tab or the browser, session storage data is deleted. If the page is opened and a respondent refreshes it, it will not count as a new visit.
💡 You can also add more filters to a specific audience by clicking Add filter.
❗️Remember! You have to enable the audience to display the survey properly!
📌 If you have two or more audiences enabled, we trigger the surveys to all enabled audiences. Keep in mind that a survey can use only one type of targeting:
a Visitors audience (frontend targeting) can’t be combined with Users or Manual audience (CSV upload) (backend targeting), while Users and Manual audiences can be enabled together.
Learn more in Set up an Audience for your Website or in-product survey.
Best practices
Combine filters
Add more filters to the same audience to narrow it down. For example, combine Frequency with Visited URLs to ask returning visitors about a page they have already seen. See all available filters in Define your Website survey's audience by targeting based on visitor filters.
Decide how often one person sees the survey
The Frequency filter decides who sees the survey. To decide how many times the same person can see it, use the survey's frequency settings. Learn more in Set up your Website survey's frequency.
Not sure which audience type to pick?
📞 If you have any questions or need assistance - feel free to reach out to our team via chat or email: support@survicate.com.