Question and action types

Survicate offers a wide selection of question types, which will let you gather valuable insights. Use any available questions in customized order, add actions screens and use logic settings to provide a more personal experience and encourage your customers to provide you with feedback.

What can you achieve with our questions?

• Adjust style and number of points in scale you'd like to use;

• Use NPS or rating question to receive an automatically calculated NPS or CSAT score;

• Add an introduction message to provide further information on the survey or instructions on how to proceed;

• Redirect users who have a positive opinion about your service to leave a review on an external site.

Would you like to see our question types in action?

Table of content:

1. Welcome message

2. Questions types

3. Thank you screens & CTA buttons

4. Troubleshooting

5. Best Practices
   

Welcome message

Give visitors the possibility to opt-in or out. Ask them whether they'd like to take a survey. Please note that if the user takes action on the welcome screen, we will count this as a response towards your limit even if he won't answer the remaining questions.
You can customize this screen by adding an introduction, image or editing button label.

❗️Welcome message is not available in Intercom messenger surveys.

Questions types

Single answer selection

Ask a simple yes or no question or have respondents pick one item from the list. Respondents will only be able to select a single response.
It's possible to add an introduction, submit button and randomize the order of answers. You can also enable the mandatory or optional comment box to receive more precise feedback.

📊 How are single choice question results calculated?

Multiple answer selection

Respondents will be able to select multiple items from the list of options. You can randomize answers, add an optional or mandatory comment box or limit the number of the options the user can choose.

📊 How are multiple-choice question points calculated?

Text answer

Get respondents to provide an open-ended reply (text answer). It's a great way to collect more information about your score in NPS, smiley or rating scale questions - easy to set up with our logic feature.

Rating scale

Measure customer satisfaction on a 2 to 10-point scale. You can choose from stars, hearts, thumbs, and numerical or text scales. It's possible to enable the submit button and change the text on the left and right.

📊 How are rating question points calculated?

❗️Rating scale is not available in Intercom messenger surveys and mobile surveys.

Smiley scale

Let your customers express how happy they are on a 3 or 5-point scale using emojis. Please note that the final design of emojis depends on your respondents' operating system. You can adjust the text on the very left and right to add customized messages or translate it to run surveys in different languages.
It's not possible to adjust the smiley faces. If you want to customize the emojis, feel free to use single choice answer questions and paste the emojis in the applicable fields.

❗️Smiley scale is not available in Intercom messenger surveys.

NPS®

Measure brand loyalty by asking how likely your customers are to recommend your company to a friend or colleague. This is a standardized way to measure customers' loyalty, therefore, it's impossible to adjust the number of points on this scale. If you need to measure your customers' loyalty on a different scale, please use a smiley or rating question instead.
You can adjust the text on the very left and right to add customized messages or translate it to run surveys in different languages.

📊 How is NPS score calculated?

Dropdown list

Get respondents to select one value from a dropdown list. It's different from "Single answer selection" in that all options become accessible after clicking on the arrow. You can choose if this question will be mandatory and randomize the order of answers.

❗️Dropdown list is not available for mobile application surveys.

Matrix question

Respondents will be asked to evaluate multiple items within a single row (in a matrix table) using the same column choices. You can adjust the number of answers and columns to your needs and randomize the order of options every time the survey is displayed.
Matrix questions have a limit of up to 13 rows (answer choices) and 7 columns.

📊 How we calculate matrix question results

❗️Matrix question is available only for email and link surveys.

Contact form

Collect additional information from users/visitors such as full name, email, organization, department, job title, phone, website, country, address, city, state, zip, fax, annual revenue, employees, and comment. Create new leads/contacts in your software based on the form submission.

You can choose if the question or some of the fields are mandatory.
If you want to receive permission to process sensitive data, you can enable the Consent checkbox - it will be mandatory by default. Show disclaimer to provide your respondents with more information about who is processing their data.

❗️Contact form is not available in Intercom messenger surveys.

Ranking answer

Have respondents rank multiple items in order of preference. They can either drag&drop the available options or select the value, with 1 being the most preferred option.

📊 How ranking question points are calculated?

❗️Matrix question is available only for email and link surveys.

Date

Get respondents to provide a date when answering the survey. You can choose if this question will be mandatory. It's possible to adjust the structure and separators to select the format that works for you the best!

Thank you screens & CTA buttons

Direct your respondent to your custom thank you message and set up a different call to action depending on how you'd like to finalize your survey.

Here's a detailed breakdown of the available actions

• Disabled: Your respondents will see the thank you message you've written for them without any further actions;

• Auto redirect: Let your respondents know you'd route them to an external page, and then your URL will open in a new tab. You can choose if we will open the external page immediately after 3, 5 or 10 seconds;

• Button: Include a CTA button in your survey, and open your URL after the respondent decide he wants to visit it.

• Social buttons: Get respondents to become your Facebook, Twitter, or LinkedIn followers.

💡Tip: You can route your respondent to a specific question or action based on their response. As an example, if someone's a promoter (gives a response of 9-10 to your NPS survey), you could route them to an external page where they would be able to submit a positive review for your business, and if they are a detractor (gives a response of 0-6), you can ask them a text question for further insights. See our article to learn how to set up survey logic.

Troubleshooting

I don't see one of the question types on the list. What am I doing wrong?

Not all question types are available for every survey type. Please double-check if you are creating a survey that supports a needed question. If you need to use one of the unavailable questions, please let us know about your use case on chat!

Best Practices

Add multiple answer options at once

It's possible to add a few answer choices at once in the single, multiple selections, matrix, and ranking questions. Select Add multiple at once under your question and paste all the options into new rows.

Create your first email, in-product, mobile or Intercom survey

Once you decide which questions you'd like to ask, you can move on to creating your first survey. It's effortless, and you will be able to launch it to your respondents in several minutes!

Use templates library to speed up the process of survey creation

You can check out our templates library and use one of the prepared surveys. It's possible to modify the design and delete/add questions of your choice.

Customize the design of survey questions

You can use HTML to format both questions and answer choices. This will allow you to insert images, add a hyperlink, or use a bold font.

📞 If you need our assistance, please reach out to us at support@survicate.com or strike up a chat conversation.