Matrix question, lets your respondents evaluate multiple items within a single row (in a matrix table) using the column choices. It's typically used for Likert scale surveys.
In the analysis, you will be able to see the responses by column, and identify which row is the most popular response by percentage:
Here is how it's calculated:
Your responses are presented in a form of a stacked bar chart for each column. The results of each answer choice are calculated in the same way: divide the number of responses of a particular answer by the number of total responses, and multiply this by a hundred.