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How are ranking survey question points calculated?
How are ranking survey question points calculated?

Learn how we count and analyze ranking answer responses

Agnieszka avatar
Written by Agnieszka
Updated over a week ago

The Ranking survey question asks respondents to compare items to each other by placing them in order of preference. With this question type, you can:

  • have respondents rank multiple items in order of preference;

  • use your clients' help to decide which products to add to your store or offer first;

  • learn what products your customers love the most;

  • randomize answer order to avoid response bias.

In this article, you'll learn how we calculate and display the results of a ranking answer type of question.

๐Ÿ“Œ This type of question is available for Email or Shareable link surveys.

How is the score calculated?

Go to the Analyze > Overall results tab to see how many times each answer choice is selected by your respondents. Here, we automatically calculate your responses and show the most popular response by score first, allowing you to easily view and compare the overall importance of each item on the list.

The results table shows how many respondents placed each answer as 1st, 2nd, and 3rd. These numbers are also presented as the percentages of all respondents who answered this question.

๐Ÿ’กIf your Ranking answer question has more answer choices, we'll also include them in this table:

You can see the already calculated scores for each answer choice on the right. Read on to learn how we generate these numbers ๐Ÿš€

Calculate the survey results

The score is calculated using the weighted average:


w = weight of the ranked position
โ€‹x = response count for answer choice

Each respondent's most preferred choice (ranked as #1) has the largest weight, and their least preferred choice has a weight of 1.

In our example, in which a Ranking question has three choices to order, weights are assigned as follows:

  • The #1 choice has a weight of 3

  • The #2 choice has a weight of 2

  • The #3 choice has a weight of 1

๐Ÿ’ก Let's check the score for Product 2. 2 respondents answered the Ranking question, and none of them placed Product 2 as their 1st choice (x=0, w=3), 2 of them placed this answer as their 2nd choice (x=2, w=2), and no one put Product 2 in the 3rd (last) place (x=0, w=1).

Using the above formula, the score is 2, because:

((0 * 3) + (2 * 2) + (0 * 1)) / 2 = 4 /2 = 2 .


I have responded to my survey but don't see the results in the Analyze tab.

After submitting your survey response, please refresh the browser tab with the Analyze tab. You should see the results then.

Ranking Questions Best Practices

Learn what all the information in your Analyze tab means

Look at our survey results basic guide to understand your survey's response rate, completion rate, or the number of views.

Use filters for advanced analysis

If you'd like to see survey results only from respondents who provided a certain answer to one or more of your survey questions or see how visitors on a certain URL tend to answer, feel free to apply filters to your analysis.

๐Ÿ“ž If you have any questions about analyzing ranking answer results - feel free to reach out to our team via chat or e-mail:

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