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What is the Feedback Button and how to create it?
What is the Feedback Button and how to create it?

Learn how to use the Feedback Button - a lightweight yet powerful tool that lets your website visitors share feedback whenever they want

Agnieszka avatar
Written by Agnieszka
Updated over a week ago

You can quickly and easily set up the Feedback Button, a form of our website and in-product surveys, directly in the Survicate Panel.

Feedback Button stays on your site, passively collecting feedback over time without any extra effort from your side. It allows you to:

  • Collect spontaneous feedback from your visitors without disrupting their user journey;

  • Improve the experience and usability of your website & web app;

  • Identify struggle areas, uncover bugs that your visitors experience, or double down on success factors;

  • Easily keep track of all responses in the Survicate panel - just as you would with a regular survey;

  • Ask your website audience whether they'd like you to follow up with them.

Step 1. Create the Feedback Button

1. To get a feedback button to show up on your website, ensure you've installed our tracking code.

2. To create the button, click on + Create new survey.

3. Pick how you'd like to continue - there are 4 options to choose from. You can either set up a survey of your own (start from scratch), select a survey from our templates library (start from template), create a survey with AI, or import questions you prepared before:

Pick Website or in-product survey from the menu and click Continue:

In the Create > Format section, switch the form to the Feedback Button.

Step 2. Customize the Button 

In the Create > Questions tab, you can customize your Feedback Button questions. You can change their text, rearrange their order, add or remove questions, and customize them to match your brand.

💡 You can use any question type with the Feedback Button, just like you would with Pop-up surveys.

The Create > Design tab lets you adjust the Feedback Button's color theme and add a Company logo or Avatar image.

In the Create > Settings tab, you can rewrite the messages that respondents answering the Feedback Button will see, decide on the position of the survey, and more.

💡 Use the preview to see if the outcome will look as desired.

Step 3. Translate the Feedback Button

1. Decide in how many languages you'd like to display your Feedback Button. Choose Add new languages and select either manual or automatic translation.

Now, your respondents will see the Feedback Button's questions in the language of their browser.

Learn more about Translations here.

Optional: Connect integrations

The Feedback Button is now fully integrated into website surveys, so you can easily connect it with your other tools, such as Google Analytics, Intercom, Marketo, Slack, and Fullstory.

Check out all available integrations here.

What's next?

Target your Feedback Button to chosen URLs and Audiences and set it live

Display the Feedback Button on any page of your choice to ensure visitors see it at the right time.

Check out this article for step-by-step instructions on targeting and launching the Feedback Button on your website.

Analyze and Filter responses

Now, you can track NPS® and CSAT over time, use AI Topics for analysis, filter by attributes, analyze individual responses, use Word Cloud, and export results.

📞 If you have any questions about creating the Feedback Button - feel free to reach out to our team via chat or email:

Net Promoter, NPS, and the NPS - related emoticons are registered U.S. trademarks, and Net Promoter Score and Net Promoter System are service marks, of Bain & Company, Inc., Satmetrix Systems, Inc. and Fred Reichheld.

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