Salesforce integration

Salesforce is one of the dominant and robust CRM out there. Now you can send your Survicate data to create automated scenarios across multiple teams.

What you can do with Survicate + Salesforce integration?

The integration allows you to:

  • Map survey responses to any field in your Salesforce Standard Objects (Lead, Contact, Company, Opportunity, Case, etc) and any Custom Objects you created.
  • Embed surveys in emails sent upon closing a case to get feedback about your Support team performance.
  • Generate new leads or contacts from your website with Survicate targeted contact forms right from your website.
  • Collect survey data to move Leads along the pipeline
How to enable Salesforce integration

To integrate with your Salesforce account go to Settings > Integrations, then View Salesforce:

And Connect to Salesforce:

You will be redirected to a Salesforce page, where you will need to provide your credentials.

As you can see on the screen above you can enable Salesforce integration on your Sandbox environment, so you can test how integration affects you processes first 😃 Just remember to change for Production after tests!

Survey- level integration

If you want to update your Salesforce Objects with your surveys, you need to enable integration on survey level. When you have integration enabled create a survey or go to existing one and click Send answers to this question to SalesForce. Then pick the Object you want to update and Field you want to fill. We will automatically add all the data gathered to fields connected to the specific mail.

❗️Remember that if you have data validation for a particular field enabled, we won't be able to send data if it doesn't match the rules (ex. we can't send a text to number fields, email address to a date field, etc.)

Please note that merely picking objects and fields to be mapped under 'Salesforce integration' when adding a question is not sufficient. You need to add the corresponding objects to the Salesforce-aware URL. You can do so by clicking on the tab Share. Then scroll down until you see SalesForce-Aware URL Settings.

As an example, this means that if you choose to push survey responses to the objects Lead and Case, you need to add these merge-tags to the URL. By the same token, if you wanted to populate Opportunity, you need to add the object respectively to the URL. This video showcases the whole flow based on the example with the Lead and Case objects:

You can update as many objects and fields with one question as you want.

❗️Just remember that we work only on existing objects and fields so if you want to add answers as values to custom fields you need to go to Object manager and pick the object you want to update.

Go to fields & relationships, and add new field. We recommend using the text type of field for any of your surveys.

As soon as you create a new field, it will be available for you in the dropdown list 😃 

Sending static values to SalesForce

Despite updating fields, we can also add static values for every person that responded specific survey. To do it, you need to go to Settings > SalesForce integration and click the checkbox. Then pick the object and field you want to send a value to.

✅ Here you can also choose several objects and fields to send values to!

If you need any help please send us a message or feel free to book a demo and we will be more than happy to explain everything 😃

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