If you use marketing emails in Hubspot to distribute your surveys, we automatically capture subscribers first & last name and email address information - so you'll know who responded to your survey! You'll be able to filter survey results by these attributes, too. You can also add any attributes to your survey link that are supported by Hubspot.

We also record every single answer, even if they don't complete a survey.👍

There are two ways to distribute your survey with Hubspot: 

  • Embed the first question into Hubspot email to boost your response rate 
  • Hide the survey link behind a CTA button. 

Here’s how to set up: 

1. Create your survey from the New survey+ button. Select Start from scratch > Send via email or link, pick Hubspot as the distribution tool and name your survey

2. You'll now get to build up your survey by adding questions and applying survey logic

❗️But Remember! If you want to embed your survey in an email, first question of your survey needs to be either a single choice, a smiley scale or a Net Promoter Score. If you choose any other type of question as the first one, we will only provide you with the link to your survey. You can hide the link under the call-to-action button, or hyperlink.

❗Due to Hubspot's restriction on personalization tokens, we are only able to automatically grab respondent information for Hubspot Marketing Hub users, and surveys send from Hubspot Marketing Emails.

For other plans and other email types (such as one-to-one emails sent from the contact record view) please make sure to include a contact form question as required in order to identify your respondents!

3. Customize your survey page in the design tab, by adding your company logo, and changing colors. Make your surveys entirely branded as your own.
Under settings tab, you can enable other options like multiple responses or email notifications.

4. Head over  to Share tab and click Get your survey. Then copy the HTML code.

5. Go to your Hubspot email and paste the HTML using HubSpot rules of mail creation:

How to add HTML to HubSpot email

6. Once you've got everything ready, send your email, and get ready to dive into your insights 🚀

We strongly recommend combining it with our Hubspot integration, to rocket boost your mail campaigns!

Troubleshoot 🔧

I'm sending my survey via Hubspot but respondent information (name and email) are not coming through?
If you have picked Hubspot as distribution platform we automatically generate software-aware URL to collect respondent information.
If you are experiencing responses coming as anonymous, or information looking distorted (such as {{FIRST.NAME}} instead of respondent's name) please re-check which communication option you are using in Hubspot to send the survey. 

Due to Hubspot's limitation in personalization tokens, it's not possible to capture respondent information when the email is sent via one-to-one email communication (contact record view). Please try using Marketing Emails to send surveys instead.  
Also please note that it's not possible to collect respondent information from emails that's sent via a test function. 

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