Attribute recalling use cases and best practices
Find out how to make your surveys more respondent-friendly by customizing them with personal information
Agnieszka avatar
Written by Agnieszka
Updated this week

Attributes are any pieces of information you know about a respondent that is stored by your website or web app or in your emailing tool.

Recalling respondent attributes in survey questions makes the survey feel more personalized and may boost the response rate.

It also lets you mention information related to each individual customer in the questions without having to send a separate survey to each respondent!

We described how to pass respondent attributes from your website or with a survey link to Survicate here.

Whereas in this article, you'll find ideas for how to use our attribute recalling in Website or in-product, Mobile and in Email or Shareable link surveys.

📌 This feature, included in Answer piping on our Pricing page, is available in some of the paid plans.

📌 Please note that it's not possible to use recalled data in answer choices, only in the question's text and introduction.

While creating your Website or in-product, Mobile or Email or Shareable link survey, you can start with one of our ready-to-use templates or add questions from scratch.

In both cases, you can edit the questions to include the following examples of attribute recalling. To include a respondent attribute in the question's text, use @ and start typing the attribute's name.

❗️Please remember that in order to recall a respondent attribute in a survey, you must identify the respondents and pass the attribute value to Survicate either by sending the survey via a supported provider or adding merge tags to the survey link or with a code in your website or mobile app.

📌 This feature is available in Mobile surveys from the 2.3.0 SDK version.

Keep reading to see how the attribute-recalling feature can be used in real-life examples.

Include the respondent's name

It's always a nice touch when a respondent sees their name in the survey's question.

Add it in the Welcome message, in the first question, or when you thank them for their time in the Thank you screen.

When each respondent opens this survey, they'll see their own name.

Refer to the last product your respondent bought

Would you like to filter survey responses by the products that the feedback is related to and personalize the survey experience for your customers at the same time?

Include the name of your client's last purchase in the survey questions!

In the live survey, the @product_name part will be replaced by the name of the respondent's last purchase.

Mention the webpage someone visited

Check how each of your websites is received by visitors.

When you include the name of the website your respondent visited, you improve the survey experience by avoiding the What website have you visited? question and give yourself a chance to filter survey results by the website name.

Here's what such a question can look like to a respondent:

Use the above examples or your own ideas to make the most out of the attribute recalling feature! 🚀


My survey shows @first_name instead of the respondent's real name

Please remember to click Enter while adding an attribute to the question so that it looks like this before you launch the survey:

I don't have all the same information about every one of my respondents

To make sure some respondents whose data you don't yet have, don't see an awkward-looking survey question when there's no "first name" or "last purchased" attribute to include in the text, use the Fallback function.

Click on the attribute, type any word in the Fallback window, and press Enter.

This way, instead of seeing an empty space where an attribute value should be, the respondent will see the word you choose.

Best practices

Use survey logic for a more personalised experience

Set up the logic settings to ask detailed follow-up questions and collect more valuable feedback.

Use respondent attributes for survey targeting

Respondent attributes passed to Survicate can be used to target a Website or in-product survey. Take a look at this article for a step-by-step guide on how to set up a survey's Audience.

Learn what all the information in your survey's Analyze tab means

Take a look at our survey results basic guide to understand your survey's response rate, completion rate, or the number of views.

📞 If you have any questions about using the attributes recalling feature, feel free to reach out to our team via email at or talk to us on chat 👉.

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