Attribute recalling use cases and best practices

Find out how to make your surveys more respondent-friendly by customizing them with personal information

Agnieszka avatar
Written by Agnieszka
Updated over a week ago

Attributes are any pieces of information you know about a respondent that is stored by your website or web app or in your emailing tool.

Recalling respondent attributes in survey questions makes the survey feel more personalized and may boost the response rate.

It also lets you mention information related to each individual customer in the questions without having to send a separate survey to each respondent!

We described how to pass respondent attributes from your website or with a survey link to Survicate here.

Whereas in this article, you'll find ideas for how to use our attribute recalling in Website or in-product, Mobile and Email or Shareable link surveys.

๐Ÿ“Œ This feature, included in Answer piping on our Pricing page, is available in some of the plans.

Create your survey

While creating your Website or in-product, Mobile, or Email or Shareable link survey, you can start with one of our ready-to-use templates, add questions from scratch, or create a survey with AI.

In both cases, you can edit the questions to include the following examples of attribute recalling. To include a respondent attribute in the question's text, use @ and start typing the attribute's name.

โ—๏ธPlease remember that in order to recall a respondent attribute in a survey, you must identify the respondents and pass the attribute value to Survicate either by sending the survey via a supported provider or adding merge tags to the survey link or with a code in your website or mobile app.

๐Ÿ“Œ In Mobile surveys, this feature is available from the 2.3.0 SDK version.

Please note that it's not possible to use recalled data in answer choices, only in the question's text and introduction.

Keep reading to see how the attribute-recalling feature can be used in real-life examples.

Include the respondent's name

It's always a nice touch when a respondent sees their name in the survey's question.

Add it in the Welcome message, in the first question, or when you thank them for their time in the Thank you screen.

When each respondent opens this survey, they'll see their own name.

Refer to the last product your respondent bought

Would you like to filter survey responses by the products that the feedback is related to and personalize the survey experience for your customers at the same time?

Include the name of your client's last purchase in the survey questions!

In the live survey, the @product_name part will be replaced by the name of the respondent's last purchase.

Mention the webpage someone visited

Check how each of your websites is received by visitors.

When you include the name of the website your respondent visited, you improve the survey experience by avoiding the What website have you visited? question and give yourself a chance to filter survey results by the website name.

Here's what such a question can look like to a respondent:

Use the above examples or your ideas to make the most of the attribute-recalling feature! ๐Ÿš€


My survey shows @first_name instead of the respondent's real name

Please remember to click Enter while adding an attribute to the question so that it looks like this before you launch the survey:

I don't have all the same information about every one of my respondents

To make sure some respondents whose data you don't yet have, don't see an awkward-looking survey question when there's no "first name" or "last purchased" attribute to include in the text, use the Fallback function.

Click on the attribute, type any word in the Fallback window, and press Enter.

This way, the respondent will see the word you choose instead of seeing an empty space where an attribute value should be.

I'm passing respondent attributes in merge tags but I can't select them from the dropdown while creating a survey

Before you can select a custom attribute in the recall function, you need to send an Email or Shareable link survey with a merge tag responsible for collecting this attribute to a respondent (or to yourself as if you were a respondent) so that the attribute is collected at least once and then it will appear in the dropdown to use.

Best practices

Use survey logic for a more personalized experience

Set up the logic settings to ask detailed follow-up questions and collect more valuable feedback.

Use respondent attributes for survey targeting

Respondent attributes passed to Survicate can be used to target a Website or in-product or Mobile survey and set up a survey's Audience.

๐Ÿ“ž If you have any questions about using the attributes recalling feature, feel free to reach out to our team via email at or talk to us on chat ๐Ÿ‘‰.

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