What is Mailchimp?
Mailchimp is a popular tool we integrate with, which makes it very easy to send out surveys and keep track of the respondents' answers.
Suppose you use a mailing list in Mailchimp to distribute your surveys. Remember to select Mailchimp as this survey's email software:
In that case, we automatically capture subscribers' first name, last name, and email address information - so you'll know who responded to your survey! You can filter survey results by these attributes, enable our native integration to send the responses to users' Mailchimp profiles, and use them to plan future campaigns.
Why is it a good idea to use Survicate alongside Mailchimp? Our tool automatically calculates and shows summarized results from a survey and allows you to see each individual's submission in one place.
How to get started?
Sending surveys via MailChimp and syncing answers to the respondents' profiles is very and quick easy to set up! Here you can see how to create and send Email surveys via Mailchimp and what the native Survicate - MailChimp integration can do here.
Whereas in this article, you'll find ideas for how to use our native Mailchimp integration and how to learn the most about your respondents with Email or Shareable link surveys sent via this tool.
Use case examples
While creating your survey, you can start with one of our ready-to-use templates or add questions from scratch. Both ways, you can create a survey that will fit your needs. Below, we listed our customers' most popular use cases.
1. Send out a survey to measure satisfaction after an event
Use a Survicate survey to measure attendee satisfaction after a conference or an event of any type. The survey can include questions about the organization, the attractions, and the overall experience. Send the survey through Mailchimp to easily target only those who attended and analyze the results to introduce data-driven improvements for future events.
Here's a template survey you can use to embed in the Mailchimp email or send as a hyperlink. Of course, feel free to modify the template's questions or add your own! 🚀
2. Collect user feedback on a new product feature
You can target users who have recently tried your new feature by embedding a survey in a Mailchimp email and only sending it to a selected list of recipients. Your customers' insights can then help improve the product and user experience.
Our Question Library contains a selection of ideas if you're not sure how to inquire about your customers' feedback about a feature:
Add the questions you like the most and send out the survey!
3. Create new contacts in Mailchimp when your survey is answered
Let's say you'd like to add customers who visit your website or mobile app to your Mailchimp Audience.
1. Create a Website or Mobile survey and add a Contact form question to ask for the respondent's details. You can decide which fields should be mandatory and optionally add a Consent checkbox in the question's Settings, to only let contacts who agree to your Terms and Conditions submit their answer:
2. In the survey's Connect tab, search for Mailchimp and set up the Contact form question to use the data provided by the respondent to create a new profile:
You can also enable double opt-in to ensure you send the newsletter only to users who want to stay in touch.
🌟 For more inspiration, check out this Customer Story about how BPS uses surveys to automate an NPS® campaign in Mailchimp.
📞 If you have any questions about setting up the Mailchimp integration - feel free to reach out to our team via chat or email: support@survicate.com.
Net Promoter, NPS, and the NPS - related emoticons are registered U.S. trademarks, and Net Promoter Score and Net Promoter System are service marks, of Bain & Company, Inc., Satmetrix Systems, Inc. and Fred Reichheld.