Send surveys via Freshsales

Learn how to share your surveys using Freshsales emails

Agnieszka avatar
Written by Agnieszka
Updated over a week ago

With Survicate, you can create email surveys to send them via Freshsales.

If you use a mailing list in Freshworks to distribute your surveys, we automatically capture subscribers' first & last name and email address information - so you'll know who responded to your survey! You'll be able to filter survey results by these attributes, too. You can also add any attributes to your survey link that are supported by Freshworks.

There are two ways to distribute your survey with Freshsales:

Here’s how to set it up:

Step 1. Create an email survey

Create your survey from the Create new survey button. Select Email or shareable link survey, and pick whether you'd like to use a ready template, create a survey with AI, or start from scratch. Now, build your survey by adding your questions, and applying survey logic.

❗️Please remember, if you want to embed your survey into an email, the first question of your survey needs to be either a welcome message, single choice, a smiley scale, rating scale, or a Net Promoter Score®. If you choose any other type of question as to the first one, we will only provide you with the link to your survey.

Step 2. Design your survey experience

In the Design tab, Customize your survey page in the Design tab, by adding your company logo and changing colors. Make your surveys entirely branded as your own!

In the settings, you can also enable navigation, progress bar, email answers confirmation, or modify the survey's messages.

Step 3. Configure the survey settings

Once you are ready with your survey, head on to the Configure tab and pick Freshsales as the distribution tool under 'Identify respondents with':

Under the Configure tab, you can also enable other options, such as multiple responses.

Step 4. Set up integrations for your email survey

In the Connect tab, select any tool you use. With this option, you can send the collected responses to the apps you're using or enable email notifications.

Step 5. Share your survey

Head over to the Share tab and decide how you'd like to send your survey.

  • Direct link

Grab a link to your survey from the Copy Link button, and hide it behind a CTA button, or a hyperlink.

  • Launch in an email

Display your survey's first question directly in the email's body, to allow starting the survey directly from the email. The respondents will then be redirected to a landing page to answer the rest of the survey.

Step 1. Click Get your code, then copy the HTML code.

Step 2. Go to your Freshsales email you want to use for the survey and click code view from the editor.

Step 3. Paste with the one you've copied from your Survicate survey - you can do it by clicking on the code area and using the shortcut CTRL+V or Command+V (Mac)

Step 4. Add the recipients who will receive the survey and send the email, and get ready to dive into your insights.


I can't change the view in the email to code view.

Please check with the Freshworks support team if your plan supports this feature and how to enable this view.

Best practices

Send responses to Freshworks with Zapier Integration

You can connect Freshsales with Survicate via Zapier and pass your survey responses back to user profiles.

Collect information about the respondents

When sending the survey via Freshworks, we'll automatically recognize the respondent's first & last name and email. You can also add any other Freshworks attributes to your survey link to identify the respondents with this data.

📞 If you have any questions about sending a survey via Freshworks - feel free to reach out to our team via chat or email:

Net Promoter, NPS, and the NPS - related emoticons are registered U.S. trademarks, and Net Promoter Score and Net Promoter System are service marks, of Bain & Company, Inc., Satmetrix Systems, Inc. and Fred Reichheld.

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