If you use a mailing list in Zendesk to distribute your surveys, we automatically capture subscribers' email address information - so you'll know who responded to your survey! You'll be able to filter survey results by these attributes, too. You can also add any attributes to your survey link that are supported by Zendesk.

We also record every single answer, even if they don't complete a survey.👍

📌In this guide, we'll go through sending a CSAT survey, but you can apply the same steps for NPS and CES surveys as well!

Here’s how to set it up:

Step 1. Create your survey from the New survey+ button. Select Email or shareable link survey, and pick whether you'd like to use a ready template or start from scratch. Now, build your survey by adding your questions, and applying survey logic.

❗️But Remember! If you want to embed your survey in an email, the first question of your survey needs to be either a single choice, a smiley scale, rating scale or a Net Promoter Score. If you choose any other type of question as to the first one, we will only provide you with the link to your survey.

Step 2. Customize your survey page in the design tab, by adding your company logo, and changing colors. Make your surveys entirely branded as your own!
Under the settings tab, you can enable other options like multiple responses.

Step 3: Once you are ready with your survey, head on to the Configure tab and pick Zendesk as the distribution tool under 'Identify respondents':

Step 4. Head over to Share tab and decide how you'd like to send your survey.

Grab a link to your survey from the Copy Link button, and hide it behind a CTA button, or hyperlink.

2️⃣ Launch in an email

Display its first question directly in the email's body, and start the survey directly from the email. They'll then be redirected to a landing page to take the rest of the survey.

Click Get your code, then copy the HTML code.

Step 5. Go to Zendesk > Admin > Automations. You can create a new automation for your survey, or add your survey to an existing automation. To create a new trigger, click the "new automation" button.

Step 6. Then set up the triggers for your automation. We chose to send our survey 8 hours after a ticket is closed, you can change these triggers

Step 7. Setup the notification to Email user > Requester (or and CCs). Enter a subject for your email such as "Rate the support you've received" and paste in the HTML code you've captured on Step 4 to the email body, or add the survey link as a hyperlink to the email body.

Step 8. Once you've got everything ready save your automation, and get ready to dive into your insights 🚀

What's next?

Did this answer your question?