Setting up A/B/X testing in Survicate consists of two steps.
First, you need to generate cookies that will be randomly assigned to visitors of your website.
Then use those cookies to target different variants of surveys.

📌Advanced targeting is available from the professional plan. If you are interested in testing this feature contact sales, or reach out to our team from live chat. We can set up a 1-1 call to guide you through the steps of setting up your A/B/X testing surveys.

❗️Please note that A/B testing is possible only for Website Surveys

How to generate cookies in Survicate

We will generate one cookie with numerous values depending on how many variants you’d like to test. This creates completely randomly picked segments of visitors for your A/B/X test.

Go to Settings > Addons > A/B testing and click view

You will see a menu where you can generate cookies. Write the name of your cookie and choose how many values you want to create for this cookie. For example:

1 – 2 is an A/B test. We will generate a cookie with value 1 and with value 2, so your audience will be randomly split into 2 groups.

1-4 is an A/B/C/D test, your audience will be split into groups of 25% of visitors each.

Once you save it, the cookie generation and assignment will be enabled and we’ll start splitting your audience.
✅ You can add another cookie to run several A/B/X tests at once

Targeting surveys based on newly-generated cookies

You need to create a website survey for your test now. Create as many surveys as cookie values you’ve picked. 

Go to the Settings section of the survey and open Who should see your survey? > Create a new segment.

From How do they use your website? enable They have a cookie checkbox. There you need to input the name of the cookie and the value of it - different for each A/B tested survey. As a result, each survey will be targeted to different segments of a test.

Then create several surveys- each targeted to the different cookie value. That's it!

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