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Connect Google Reviews to Insights Hub

Add Google as a source to sync your business reviews and categorize them in Insights Hub

Daniela avatar
Written by Daniela
Updated over 2 months ago

Google Reviews integration allows you to synchronize reviews from your Google Business Profile to Survicate with a single click.

Read on to learn how you can transfer Google reviews to Insights Hub! 🚀

Connect Google Reviews with Insights Hub

Step 1. Navigate to Insights Hub at the top of your Survicate Panel. If you haven't added any data to the Hub yet, click on Add feedback and on Integration.

If you already have some data in your Insights Hub, go to Add Feedback in the Hub and click on Integration.

Step 2. Choose Google Reviews from the list of sources.

Step 3. Click Connect in the top-right corner of the next page.

Step 4. A pop-up window will appear for you to log in to your Google account. If you don't see the pop-up window, you may need to allow pop-ups in your browser - please look for the settings in your browser URL bar, or use instructions for Chrome, Firefox, Opera, Edge, or Safari.

Step 5. After connecting the integration, enable the automatic synchronization of Google reviews to Insights Hub. You can choose whether you want to import all reviews or just those from specific locations. Select one of the options and click Save.

You can decide whether to collect your reviews from the moment of connection or to pass on past reviews as well. Just select a time frame for importing past reviews and click Import.

Using the Insights Hub

Now that you have synced Google reviews to Insights Hub, the Hub will categorize and analyze feedback from this and other sources, to:

  • automatically detect customer sentiment;

  • identify issues and concerns reported by customers and segment them into Topics and actionable Insights;

  • understand your customers' needs and wants better.

Feedback will be automatically segmented into Topics:

This segmentation is done thanks to AI, which prepares the most suitable categories based on the feedback you send to Insights Hub.

Feel free to click on one of the Topics to analyze individual feedback pieces that are included. You can also share a chosen Topic with your team, delete it, or apply filters and/or searches to further analyze the data:

Inside a Topic, you may notice the Insights tab as well. These are further categories into which the AI assistant splits your feedback:

Feel free to turn one or more of the Insights into a separate Topic to best suit your needs.

If you think a specific piece of feedback doesn't fit well into the Insight it's in, you can remove it:

By clicking on one of the feedback pieces, you will be presented with more details about this piece of feedback, and you will have the option to share its link or delete it:

At any point, you can click on the Add feedback button to connect another data source or to add a note manually.

Check out this section of our Help Center to read more about feedback sources available in the Insights Hub.

The Insights Hub also comes with a Research Assistant where, thanks to AI, you can quickly and effectively find answers to all your questions and the responses are supported by the feedback pieces you integrated into the Insights Hub and your survey responses.

📞 If you have any questions or need assistance - feel free to reach out to our team via chat or email: support@survicate.com.

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