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Set up survey logic

Provide a personalized survey experience by routing your respondents to different questions based on their answers by creating branches.

Agnieszka avatar
Written by Agnieszka
Updated over a week ago

Survey logic makes creating various paths for respondents easy by skipping specific questions based on previous responses. You can design the survey experience by adding a customized question flow and segmenting users based on their feedback.

With this feature, you can:

  • Create your survey flow for Email, Link, Website or in-product, Mobile and Intercom Messenger surveys;

  • Skip irrelevant questions for a specific segment of customers;

  • Increase your response rate by making your survey more personalized and shorter;

  • Display actions suitable for the precise group of customers based on their previous answers using call-to-action buttons.

Step 1. Add your questions and arrange their order

Start with creating your survey. To properly set up the logic, you must add all questions you want to include in your survey before moving to the next steps.

Click Add new question and choose the question type from the list.

You can change the order of questions by clicking the dots icon on the left and dragging them into the desired place.

You can insert a question directly to a specific spot in the survey by clicking the yellow ➕ button between the questions.

Step 2. Set up the logic flow

Once you've added your questions, click on the first question you want to follow up with different options. Move to the Logic tab and choose which step should be displayed when the respondent selects one of the answer options.

We described the process of applying logic settings to all question types in respective articles.

Here you'll find the instructions for Intercom Messenger and Mobile surveys.

In this section of our Help Center, you can learn how to set up survey logic in Email or Shareable link and in Website or in-product surveys.

Best practices

Use the templates library to speed up the process of survey creation

You can check out our templates library and use one of the prepared surveys. It's possible to modify the design and delete/add questions.

Engage your respondents by redirecting them to external URLs or your Social Media pages
Add a CTA screen to increase engagement on your pages, or ask the Promoters to leave a review!

Learn more about survey logic here:

📞 If you have any questions or need help setting question logic, please contact our team at or initiate a chat conversation!

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