The day and time you send it out are essential to successful data collection. Many emails never even get opened before ending up in the trash bin, so waiting until the right moment is vital.
The right moment can vary depending on the weekday, time of the year, holidays, seasonalities in a given country, but most importantly, the time of the day.
💡Read on to learn about our tips for getting the timing right when surveying your contacts via email and on your website.
When to send an Email survey
If you send an invitation to your survey by email, getting it out on a weekday might be your best shot.
Mailchimp researched email click rates, revealing that Thursday is the optimal day for sending an email. This conclusion comes from the data on the highest open-rate percentage and lowest number of unsubscribes.
According to the analysis run by Zendesk, which looked at customer satisfaction survey response rates, the timing of the day plays an even more critical role than the day itself.
During the week, respondents answered most surveys outside regular working hours (the response rate was lowest between 8 am - 6 pm).
Early in the morning or after work is when people have more time to complete a survey, and it's less likely that it will get lost in work emails.
Source: Zendesk
Additionally, if your audience is country-specific, consider what timezone they are located in to send the Email survey at the most appropriate time.
When to show a Website survey
One of the most common ways to use event-driven surveys is to measure customer service satisfaction. You can trigger a Survicate Website or in-product survey based on particular events, such as trying out a new feature, completing a purchase, or cart abandonment.
Consider your respondents and the industry you target and how they interact with your product. Make the communication and targeting as precise as possible with the available information.
For example, if your website features a lot of technical information that takes time to read, you can show the survey after someone's scrolled a part of the page or after someone's been on the page for a little while. This way, you ask them to answer the survey only after they have a chance to get familiar with your website or product.
The most appropriate methodology and time to reach out to your population will be unique from case to case.
Conclusion
Strike the iron while it's hot 🚀 Enable Slack integration or Email Notifications to get immediately notified about a new survey response. Following up with customers fast is a great practice in case of unsatisfactory feedback.