Each respondent will approach your survey differently, and this has a significant impact on the results. Therefore, choosing the right target group is of utmost importance - this will help collect the most valuable data.
When determining the right target group, consider the relevance of the sentence:
How much does it impact my audience, and how well acquainted are they with the subject of the research?
People with emotional involvement and interest in the topic are more likely to take the survey. Additionally, respondents who are aware and knowledgeable about the subject will provide you with better answers - translating into insightful and reliable data collected.
If you're running Website or in-product surveys, the default audience is All Visitors. To reach a more specific group, go to the survey's Target ➡️ Audience tab, click +Add audience, and choose the option that fits your goal:
All logged-in users — show the survey to everyone you've identified, without extra filtering.
Anonymous visitors — target by attributes you pass from your site or web app, with up to 50 Filters per audience.
Logged-in users — target specific people by
user_id, so you can reach a named segment or users who took a particular action.Manual audience (CSV upload) — upload a list of user IDs and attributes to survey an exact, static group.
For the full setup steps, see Identify and target respondents by user_id for a Website or in-product survey.
Mobile app surveys work the same way. The default audience is All Visitors, and in the survey's Target ➡️ Audience tab you can click +Add audience to choose:
All logged-in users - reach every identified user in your app.
Anonymous visitors - target by attributes passed from your mobile app, with up to 50 Filters per audience.
Logged-in users - target specific users by
user_id, including those who performed a particular in-app action via the Events filter.Manual audience (CSV upload) - survey an exact list of users uploaded from a CSV file.
For the full setup steps, see Identify and target respondents by user_id for a Mobile app survey.
Conclusion
Choosing the right target group is crucial for collecting valuable survey data. Advanced targeting options can enhance the effectiveness of website and mobile surveys.