You can send your surveys via Intercom using default HTML code (view article on it here), but you can also customize the message yourself by hiding answers behind Intercom buttons. 

Why would you do it?

  • to make your emails look better and matching with all the rest of your Intercom communication
  • to increase the response rate of your surveys

How to do it?

  1. Create standard Intercom email survey

Click on the big yellow New survey button on the left of your dashboard. Select the Send via email or link, pick Intercom as the distribution tool and name your survey

Then choose the first question- if you decide to use single-answer, smiley scale or an NPS question we will provide you with HTML code (you will be able to hide every answer behind a button); however, if you choose any other type of question, we will give you access only to the link leading to a survey.

2. Copy the link to 1️⃣ a survey or 2️⃣ an answer

1️⃣ You can copy the link of your survey and hide it under CTA button in Intercom: 

2️⃣ If you have chosen single choice, NPS, or smiley scale as the first question, you can hide each answer behind a separate button. Click Get your survey button and copy the link of the answer:

❗️The HTML code consists of a question and multiple answers, each with unique URL (inside <a> tags)

<a href="Here is answer URL" target="_blank" rel="nofollow">Here is the answer</a>

Please note, that you need to copy the URL preceding the answer to connect the right answer with the button (as in example). 

✅ It's ready! Send your new, great looking survey to customers and get ready for dozens of responses!

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