Why should I enable the integration?

With this integration, you can view every website survey answer as an event tracked in Google Analytics. With the integration enabled you can combine your quantitative data recorded by Google Analytics – what user did, with qualitative data – what users said – delivered by Survicate. It allows you to:

  • Use responses collected through surveys to create custom segments of visitors in Google Analytics.
  • Collect and utilize information useful in Google remarketing campaigns.
  • Analyze survey results deeply by segmenting visitors by the source of traffic and behaviour.

How to enable integration with your Google Analytics

Our integration works with both Google Analytics and Universal Analytics, although we highly recommend using Universal Analytics! All you need to do to integrate is go to Settings > Integrations, then pick Google Analytics and enable integration.

Survey-level Integration

As by default surveys are recorded in GA, you enable integration for every survey you want to view in Google Analytics. You have to go to the Settings section of the survey. There you can find Google Analytics Integration. All you have to do is click the checkbox ✅ From now on, it will send data to your Analytics.

Viewing your survey in Google Analytics

To see your surveys in Google Analytics you need to go to Behavior > Events

You can view surveys on different levels:

  • Category level – survey name
  • Action level – survey question or behavior such us closing the widget, clicking call to action.
  • Label level – visitor’s answer, call to action content.

❗️Keep in mind that in case of contact forms Survicate only passes the information about the successful form submission – none of the personally recognisable information is passed to GA account

Multiple GA trackers in Google Tag Manager

❗️Remember, that when you have multiple GA installed with Google Tag Manager you need to provide Tracker Name. 

In order to check tracker name, you need to install the Google Analytics Debugger plugin. Open your website, right-click and choose Inspect. Then go to the Console. You will see the view as below. Search for 

Running command: ga("create", "UA-120625382-1", {name: "your tracker name", cookieDomain: "auto"})
Creating new tracker: (your tracker name)

After you found it, copy and paste tracker name (in this case it's gtm1). 

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