Question and action types

Survicate offers a wide selection of question types, including common examples such as NPS or open-ended questions. You can also choose from a vast array of actions, such as a thank you message or CTA. You can trigger them upon survey completion, in between questions or when a certain response is given.

All available question types

Here's a breakdown of the available question types along with a brief description:

Type of question


Single answer selection

Ask a simple y/n question or have respondents pick one item from the list. Respondents will only be able to select a single response.

Embeddable in emails/signatures.

Multiple answer selection

Respondents will be able to select multiple items from the list.

Text answer

Get respondents to provide an open-ended reply (text answer).


Measure brand loyalty by asking how likely your customers are to recommend your company to a friend or colleague.

Embeddable in emails/signatures.

Smiley scale

Let your customers express how happy they are on a 3 or 5-point scale. This surveys uses emojis.

Embeddable in emails/signatures.

Contact form

Collect additional information from users/visitors such as their email address or job title. Add a confirmation checkbox or security message. Create new leads/contacts in your software based on survey submission.

Survey invitation

Give visitors the possibility to opt in or out. Ask them whether they'd like to take a survey.


Get respondents to provide a date when answering the survey.


Measure customer satisfaction on a 2 to 10-point scale. This survey uses emojis (you can choose from stars, hearts and thumbs).

Dropdown list

Get respondents to select one value from a drop-down list. It's different from "Multiple answer selection" in that all options become accessible after clicking on the arrow.

Matrix question

Respondents will be asked to evaluate multiple items within a single row (on a matrice) using the same column choices.

Ranking answer

Have respondents rank multiple items in order of preference. They can either drag&drop the available options or type in the value manually, with 1 being the most preferred option. Here's how we calculate ranking question points.

All available action types

Actions are survey activities performed either upon survey completion or when a specific response is given. As an example, if someone's a promoter (gives a response of 9-10 to your NPS survey), you could route them to an external page where they would be able to submit a positive review for your business. The less complex examples include displaying a simple thank-you message on survey completion.

Here's a detailed breakdown of the available actions:

Type of action


Thank you message

Write up a custom thank you message and decide when it should be displayed.

Call to action

Get respondents to perform a specific action by directing them to a certain page.

Page redirect

Route respondents to any external page of your choice.

Page redirect with delay

Let your respondents know you'd route them to an external page and then redirect them.

Social CTA

Get respondents to become your Facebook, Twitter or Google Plus followers.

The available question/action types per survey channel
The available question/action types vary across the different distribution methods.

Link/Email surveys

Website surveys

Mobile surveys

Intercom Messenger

Adding a question introduction / characters limit / HTML
Each question can be preceded by an introduction message. It serves to provide further information on the survey or instructions as to how something should be done. It has a limit of 255 characters. Here's how to add it.
You can use up to 255 characters in any given question's body.
You can use HTML to format both questions and answer choices. This will allow you to insert images or use bold font. For more info on HTML tags, refer to this website.

🚀 Now that you're familiar with question types, how about you try and set up your first survey? You'll be amazed at how useful your survey insights can be!

💬 If you need our assistance, please reach out to us at or strike up a chat conversation. 👉

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