Sending surveys via HubSpot

If you use mailing list in HubSpot to distribute your surveys, we will add the email address to every respondent's details, so you know how every person answered!

There are two ways to distribute surveys via email- either by copying the link or HTML code. We recommend you to use HTML code, as having answers in the email more engaging, giving you much higher response rates!

Surveys for HubSpot work like any other type of survey- you can use logic, meaning the follow-up questions can be based on previous answers, and the landing page can be customised in the design section

Email surveys let you answer the first question inside an email and redirect you to the landing page with follow-up questions. 

✅ If you want to embed the first question inside the email the first question of your survey should only be either a Net Promoter Score:

A smiley scale

Or a single choice question

If you choose any other type of question as the first one, we will provide you only with the link to your survey

How to create HubSpot survey

Choose how you would like to create the survey:

When you create a survey remember that the survey needs to be link survey (represented by a envelope both in library and Start from scratch)

And choose HubSpot as your provider:

Create your survey depending on your needs, and copy the code:

And paste the HTML using HubSpot rules of mail creation:

How to add HTML to HubSpot email

You can also choose to distribute surveys copying link shown in Share a link textbox, hide it under CTA button or your custom text.

Due to Hubspot's restriction on personalization tokens, we are only able to automatically grab respondent information for Hubspot Marketing Hub users, and surveys send from Hubspot Marketing Emails.

For other plans and other email types (such as one-to-one emails sent from the contact record view) please make sure to include a contact form question as required in order to identify your respondents!

We strongly recommend combining it with our HubSpot integration, to rocket boost your mail campaigns!🚀

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