Sending surveys via Marketo

If you use mailing list in Marketo to distribute your surveys, we will add the email address to every respondent's details, so you know how every person answered!

There are two ways to distribute surveys via email- either by copying the link or HTML code. We recommend you to use HTML code, as having answers in the email more engaging, giving you much higher response rates!

Surveys for Marketo work like any other type of survey- you can use logic, meaning the follow-up questions can be based on previous answers, and the landing page can be customised in the design section. 

Email surveys let you answer the first question inside an email and redirect you to the landing page with follow-up questions. 

✅ If you want to embed the first question inside the email the first question of your survey should only be either a Net Promoter Score:

A smiley scale

Or a single choice question

If you choose any other type of question as the first one, we will provide you only with the link to your survey

How to create Marketo survey

Choose how you would like to create the survey:

When you create the survey remember that the survey needs to be link survey (represented by a envelope both in library and Start from scratch): 

And choose Marketo as your provider:

Create your survey depending on your needs, and copy the code:

And paste the HTML using Marketo rules of mail creation:

How to add HTML to Marketo email

We strongly recommend combining it with our Marketo integration, to rocket boost your mail campaigns!🚀
You can also choose to distribute surveys copying link shown in Share a link textbox, hide it under CTA button or your custom text 😃

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