Sending surveys via Marketo
If you use mailing list in Marketo to distribute your surveys, we will add the email address to every respondent's details, so you know how every person answered!
There are two ways to distribute surveys via email- either by copying the link or HTML code. We recommend you to use HTML code, as having answers in the email more engaging, giving you much higher response rates!
Surveys for Marketo work like any other type of survey- you can use logic, meaning the follow-up questions can be based on previous answers, and the landing page can be customised in the design section.
Email surveys let you answer the first question inside an email and redirect you to the landing page with follow-up questions.
✅ If you want to embed the first question inside the email the first question of your survey should only be either a Net Promoter Score:
A smiley scale
Or a single choice question
How to create Marketo survey
Choose how you would like to create the survey:
When you create the survey remember that the survey needs to be link survey (represented by a envelope both in library and Start from scratch):
And choose Marketo as your provider:
Create your survey depending on your needs, and copy the code:
And paste the HTML using Marketo rules of mail creation: